Sierra Trading Post in East Hanover is a Hub for Outdoor and Active Gear

Sierra Trading Post in East Hanover is a Hub for Outdoor and Active Gear


East Hanover touts a number of desirable shopping destinations, including the outdoor gear retailer, Sierra Trading Post. In September, Sierra Trading Post opened its doors on RT. 10, and joined HomeSense and Home Goods in the East Hanover Plaza. Part of the TJX family, which  also includes Home Goods and HomeSense, Sierra Trading Post offers familiar brands in the active and outdoor lifestyle sector. Whether it’s products for men, women, children and pets, Sierra Trading Post has something for every active family member. If you’re on the hunt for gear for running, camping, yoga or hiking, Sierra Trading Post probably has it in their store.

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When I visited the store on its opening day, it had a convenient layout that was easy to navigate. With each section easily identified, I browsed the kids’ section and women’s section first. I noticed favorite brands mixed together on the clothing racks ranging from New Balance to Nike to Under Armor. While the prices are supposed to be inexpensive, it wasn’t a complete bargain. I appreciated the variety of brands and items that were offered in the sections that I browsed, but noticed that some of the items cost close to what I’ve seen in other retailers.

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Like other TJX stores, Sierra Trading Post boasted a good selection of pet supplies and accessories. Between dog bowls to gourmet cat snacks, Sierra Trading Post has an interesting range of pet gear. On the day that I visited, I noticed that most of the pet supplies were essentials, rather than toys. Sierra Trading Post had plenty of active gear for pets, matching the needs for the outdoor lifestyle that the store aims to reach.

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On the other side of the store, there was an extensive offering of outdoor gear for camping, hiking and fishing. There were boots and other shoes for every member of the family, and seemingly for every outdoor activity. Among the tents and folding chairs, there were serious camping equipment and even several interesting outdoor accessories that I’ve never seen. In contrast to the big box sports stores that also carry utilitarian supplies, Sierra Trading Post fills a niche with its more tailored outdoor gear and specialized equipment for the outdoors enthusiast.

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Sierra Trading Post is certainly one of those stores where I could find myself getting lost while browsing the aisles. The store isn’t enormous, but definitely has a lot of merchandise in its small footprint. If you’re on the hunt for new camping supplies or hiking boots, be sure to check out the goods at Sierra Trading Post in East Hanover.

Sierra Trading Post
East Hanover Plaza
156 RT 10
East Hanover, NJ
Monday-Saturday 9am-9pm
Sunday 10am-7pm 

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