If you’re an avid Aldi shopper, then perhaps you’ve heard the chatter about the upcoming remodel at the Rockaway location. Last week, I spotted the official sign about the dates for the remodel and coinciding closure.
In order to remodel the store, the Rockaway Aldi will temporarily close July
30 10th (they changed this date after we originally published this post) and reopen on August 17. (This date may change, too, according to store management) According to Aldi, the remodeled store will feature a new look, have an expanded fresh section, an improved store layout and, of course, savings.
Earlier this year, Aldi announced their plans to remodel stores as part of a $1.6 billion investment in its stores. This plan also includes expanding with more than 1,300 U.S. Stores by 2020.
Fun fact: Aldi serves more than 40 million customers each month
The new ALDI store look delivers on its customers’ desire for a modern and convenient shopping experience with a focus on fresh items, including more robust produce, dairy and bakery sections. In the last few years, ALDI has added a number of new product lines that have quickly become customer favorites, including the liveGfree brand of gluten-free foods, SimplyNature products featuring many organic items and a full line of premium baby items under the Little Journey brand. Remodeled stores will also feature a modern design, open ceilings, natural lighting and environmentally friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting
Peek at the New Design
When visiting my parents in Virginia for Spring Break, I had the chance to peruse a brand new store. Aldi, which just entered the marketplace in that area is a whole new concept. Growing up in Southeastern Virginia, like most of suburbia, we know the plight of the strip mall and the enormous big box stores very well. Based on the crowds when we visited, I quickly realized that Aldi’s smaller footprint and value-based deals are winners, regardless of geographic location.
I snapped a few candid shots because I was so excited by the offerings and layout of the store. Based on the corporate release, the new store and is presumably what our renovated store may look like. If that’s the case, the newer stores have a warmer aesthetic, as well as an even more open layout. It was very reminiscent of Trader Joe’s but decidedly very Aldi in character.
With having to bring your own bags, navigating a unique layout with unfamiliar brands and paying a quarter for carts, I get that Aldi isn’t for everyone. I’ve heard complaints that Aldi is “weird,” seems dirty and looks like a closeout grocer. I’ll be honest, it took me several trips to truly embrace what makes Aldi a game changer for us. Organic products for half price? $2.95 for a carton of organic milk! Aldi Finds? Inexpensive snacks!
So, for those who love their selection, private label products and saving a ton of money, the remodel will be a welcomed change! August 17th can’t get here soon enough.